Careers
Chief Marketing Officer (CMO) / Director of Marketing & E-Commerce
Are you a marketing manager or expert looking to become a key decision maker of a promising company as Chief Marketing Officer (CMO), Vice President / Director of marketing? Dahlia is seeking a talented and motivated CMO who will lead sales management and marketing communications as well as market research, and product development. This position offers competitive compensation package including base salary, performance based bonus and STOCK OPTION. Most importantly it’s a rare entrepreneurial opportunity to become a key business partner and build a promising company into a multi-billion-dollar fashion conglomerate.Main Responsibilities
Manage the planning, development and implementation of all sales-driving marketing initiatives, analyze results and make recommendations for future improvements
- P&L: Create and drive sales marketing plans to meeting annual and monthly goals while managing expenses to maximize profitability.
- Sales: Manage multiple channel sales including Amazon, company website, and wholesale to promote profitable sales and brand awareness.
- Contents - Develop marketing communication for E-Commerce and wholesale for increased conversion and repeat purchase as well as amplify our brand
- Digital Marketing: Drive traffic growth and customer acquisition through SEO, SEM, email marketing, social media, affiliates, and mobile marketing.
- Market Research
- Manage market research and analyses for new product development
- Identify trends and new technology on digital marketing to stay ahead of the curve.
- Diligently monitor competitors’ moves and conduct analyses
- Reporting : Measure and report results to executives; and craft recommendations for future growth.
- Team: Work closely with CEO to vet all strategic and financial decisions. Recruit, train, and manage a team of internal and outsourced personnel
Qualifications
- Bachelors’ degree required, Masters’ degree preferred, in Business or related IT.
- Minimum of 5 years related experience, with at least 2 years of E-Commerce and 2 years of management.
- P&L Management – demonstrated track record growing volume, margins and profitability
- Ability to effectively manage all aspects of a project with attentions to details: from market analysis, strategic planning, creation, execution, to post-analysis.
- Ability to prioritize and manage multiple projects simultaneously to their timeline, resources and budget.
- Have in depth knowledge of B2C ecommerce and online marketing including SEO, SEM, Email, Affiliates and Social Media.
- Excellent communication skills (creative, organized, and persuasive), both verbal and written.
- Must have high integrity while being hard-working, self-motivated and willing to go “hands on” and comfortable to work in an entrepreneurial start-up environment.
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Operations Manager
Main Responsibilities
- Manage the operation team to provide exceptional customer service and meet operational KPIs
- Optimize inventory allocation among different fulfillment warehouses to immunize sales loss without overstock risk.
- Ensure accurately and timely new product content and data launch
- Seamlessly satisfy sales team’s needs in ensure both physical products and digital product contents.
Qualifications
- Associate degree or above, 3+ years of full time work experiences
- A hardworking team player with high integrity
- A quick learner with high willingness to learn
- An organized and detail-oriented self starter with multi-tasking ability and work under pressure
- Proficient in Windows environment and Microsoft Office suite products (Excel most important), Internet applications and E-mail.
- Experiences in Retailing, Accounting, Database, Merchandising, Customer Service, Order Management, and/or Fulfillment is a plus.
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Operations Associate
Do you love fashion and believe in ecommerce? Are you looking for a promising company which provides great training and growth opportunities and a smart, friendly and exciting work environment? Dahlia is seeking a hard working self starter on our Operations Team that will help shape your future together.Main Responsibilities
- Providing exceptional customer service by responding efficiently, accurately, and professionally on all customers’ inquiries
- Timely and accurately handling all order processing workflow
- Plan and ship bulk freight inventory to Amazon Warehouse
- Receive product into our inventory management system and into warehouse
- Keep warehouse and shipping workstation clean and organized
- Data entry of orders/credits/returns for inventory management
- Tracking and gathering data to measure trends and identify areas in which improvements to the fulfillment process could be made
- High school degree or above
- Strong interpersonal and communication skills, both written and oral
- A hardworking team player with high integrity
- A quick learner with high willingness to learn
- An organized and detail-oriented self starter with multi-tasking ability and work under pressure
- Proficient in Windows environment and Microsoft Office suite products (Excel most important), Internet applications and E-mail.
- Experiences in Retailing, Accounting, Database, Merchandising, Customer Service, Order Management, and/or Fulfillment is a plus.
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Online Digital Marketing Associate/Specialist
Are you an online digital marketing expert/enthusiast looking to grow into a marketing manager and become a key decision maker? Dahlia is seeking a motivated digital marketing specialist to join its marketing team. This position offers a competitive compensation package including base salary, performance-based bonus, and STOCK OPTION. Most importantly, it is a rare entrepreneurial opportunity to be part of growing a promising company into a multi-billion-dollar lifestyle brand house.
Main Responsibilities
Proactively work with the management team in planning, developing, and implementing all sales-driving marketing initiatives through SEO, SEM, email marketing, social media, affiliates, and mobile marketing for new customer acquisition, increasing revenue, and optimizing ROI. Knowledge of PPC best practices, business acumen, and quantitative analytics will be essential for success in this position.
- Conduct research including keyword research, competitive intelligence research, and new marketing channel research to continue improving ROI and stay competitive
- Develop SEO friendly product content and web page and conduct A/B tests for increasing sales and amplifying brand awareness
- Plan, set up, and manage Paid Search campaigns: Marketplace Advertising initiatives such as Amazon Sponsor Ad, Google PPC, Social Media Ads including data feeding quality analysis and optimizations, ad copy testing, budget management, bid management, landing page optimization, etc.
- Engage customers, increasing repeated purchase, and introducing new products via email marketing
- Create weekly and monthly reports to monitor the effectiveness of overall marketing objectives, along with key findings and recommendations for improvement
Qualifications
- Minimum of Bachelors’ degree in Business Computer Science or Communication or related major.
- Minimum of 2 years digital marketing experience, with at least 1 years of B2C E-Commerce paid search experiences in PPC, PLAs, Facebook Ad etc
- Ability to prioritize and manage multiple projects simultaneously to their timeline, resources and budget.
- Exceptional quantitative skills and aptitude including intermediate to advanced Excel skills
- Excellent communication skills (creative, organized, and persuasive), both verbal and written.
- Must have high integrity while being hard-working, self-motivated and willing to go “hands on” and comfortable to work in an entrepreneurial start-up environment.
- Social media/affiliate/mobile marketing for lifestyle and fashion brands
- SEO for B2C ecommerce sites
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Digital Marketing Intern
Dahlia is looking for fashion and social enthusiast to join our marketing team. The internship at Dahlia offers extensive professional development training, mentoring and hands-on experience alongside full-time staff and executives. This internship not only earns academic credit but also stipends and performance based bonus.
Under this exhilarating and rewarding internship You’ll learn a full scope of digital marketing including SEO, SEM (Google PLA, Google/Bing Adwords), Email Marketing, Social Media Marketing and Affiliate Marketing:
- Plan for marketing calendar for Email/ PR/Social Media/Affiliate/marketing for new product launch and promotion
- Create both promotional and educational contents for social media posts, email marketing, affiliate marketing, landing pages and etc
- Oversea social media accounts such as Facebook, Pinterest, Polyvore
- Assist SEO and SEM through key word research, link earning, and etc
- Monitor and analyze performance metrics to measure effectiveness and impact of each marketing initiative and craft recommendations for future growth
- Market research:
- Research and follow fashion trends for new product development and identify potential strategic partnerships for promotion and customer acquisition
- Monitor competitors’ moves and conduct analyses
Desired Skills and Experience:
- Senior in Sep 2021 or Recent Graduate of BS/BA in Business, Graphic Design, Computer Science or Communication.
- Excellent writer with passion for fashion and digital marketing.
- Detail-oriented but highly organized to handle multi-tasks timely
- Collaborate well with teams, but possess the initiative and professionalism to learn and work independently
It would be a huge plus if you have experiences and knowledge in:
- Creating quality content related to lifestyle and fashion brands.
- In online digital marketing for B2C ecommerce site such as SEO, SEM, PPC, Google Analytics, Google Webmaster, Google PLAs, Facebook Ads, etc.
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Basic web programming skills (HTML/CSS/ WordPress)
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E-commerce Operations Intern
Do you want to join a talented team and become one of owners of a promising business? Dahlia (www.dahliany.com, and www.amazon.com/dahlia) has earned as one of the top-rated brands on Amazon (98% positive customer rating since 2005) by delivering customers high quality and unique Jewelries, Clothing Accessories & Home Decor products at exceptional prices. Dahlia is seeking a talented and motivated E-commerce Operations Specialist to join us.
Main Responsibilities
- Customer Care for all channels (Amazon, Dahlia websites, Social media etc)
- Daily Processing, Packing, Confirmation of orders;
- Handle customer care such as product inquiry, return requests, exchanges & etc
- Manage Customer Feedback daily
- Manage Product Review weekly:
- Manage Amazon Account performance per Dahlia's standard.
- Inventory Management
- Daily Inventory Updates.
- Timely handle returns and exchanges including data recording and organize physical inventories
- Handle FBA processing
- Inventory Data Recording
- Receive new production
- Order office supplies
Desired Qualifications, Skills, and Experience
- High School degree or above
- A hardworking team player with high integrity; A quick learner with high willingness to learn; An organized and detail-oriented self starter with multi-tasking ability
- Proficient in Windows environment and Microsoft Office suite products (Excel most important), Internet applications and E-mail.
- Excellent writing with creative spirit and passion about making an impact through writing is a big plus
- E-commerce Customer Service, order management, and/or fulfillment experience is a big plus
- Skills or experiences on graphic design is a big plus.
- Experience with Fashion Retailing, Accounting, Database, Merchandising, is a big plus.
- Ability to read Chinese is a big plus.
Compensation Package
Although this is an entry level, we’re looking for someone who’ll grow into a manager and/or a partner. Thus you will have the right to design and choose the best compensation and benefit package such as base salary, performance based commission, profit sharing, employee perk, paid vacation personal days, and etc.
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How to apply:
We’re located in east Queens (LIE exit 26), NYC. Please make sure the commute will NOT be an issue when applying. If interested, please send your resume and cover letter to hr@dahliajewels.com .
About Dahlia (www.DahliaNY.com)
Foreseeing ecommerce and digital marketing to reshape lifestyle world in early 2000, Dahlia was founded by MBA grads from Wharton and UCLA Anderson with a vision to build a lifestyle conglomerate based on its world-renowned supply chain that has successfully completed projects for over 20 notable brands such as Ann Taylor, Tommy Hilfiger, Grammy Awards, and etc.Now Dahlia has been regarded as one of highest-rated Jewelries and Accessories brands on Amazon.com due to its highly competitive pricing, superior quality and outstanding customer service.
Its signature products include exquisite Vintage Seed Pearl Jewelry; Fashion Swarovski Elements & Crystal Jewelry; Unique Art Painted Silk Scarves; Floral Pashmina Shawl & Women Hats. Its products have been featured in leading fashion magazines such as Lucky, Martha Stewart Weddings and Elegant Bride, shown on TV by CBS and ABC and recognized by industry authorities such as National Jeweler.
Dahlia has a whip-smart team and a culture that values integrity, passion, teamwork and entrepreneurship. Most importantly, Dahlia treats each individual as its future cornerstone as it believes you will empower its future growth. Everyone including an entry level employee will be provided customized training and career development plan. We look forward to your impact at Dahlia.